What are things that go above and beyond ‘the norm’, and encourage people to say YES to an invitation or event.
Any individual planner or event co-ordinator knows the immense degree of effort that goes on behind the scenes to organise any function. Organisers need to co-ordinate the date and times, venues, promotion, invites, decorations, entertainment, food and beverage, and the list goes on.
But what are the extra things that they could be doing to increase attendance?
Build up to the event – Send out the invitations early, as if there are any event clashes, the person will often stick to what they committed to first. Add a facebook event, slowly leak out what will happen at the event to build momentum, send emails, and distribute marketing material if appropriate to the event. The more places someone sees an event, the more likely they are to attend.
Bring a Partner/Friend – People don’t like to attend events where they don’t know anyone, singles can feel left out if everyone else is a couple, and it’s not ideal for relationships if partners are not socialising together. If guests are allowed to bring a partner/friend they are more likely to attend rather than come alone. Not only does it bring more attendance, it opens up more conversations, interactions, diversity and enjoyment throughout the function.
Set up a guest list – easily done through Facebook event invites, or at a workplace. When people see someone they know going, they are more likely to attend themselves. If at the workplace, put who is going, don’t have a column for those not going, it’s a more subtle positive hint.
Transport – There are some beautiful and amazing locations around Perth to hold events, but some are located out of the city centre precinct. When attendees are travelling from various locations, the cost plus availability of a taxi can be off-puting to attend the event. When choosing the venue, access should be taken into account.
HINT: businesses could look at offering an added services such as hiring a bus to collect then drop patrons back home again, or organise maxi-taxi’s to send people home in groups.
Babysitting – Parents form a large part of the workforce, and babysitters are not always that easy to come by. Plus, parents appreciate the ability to have some ‘adult interaction’ time.
Businesses that can refer reputable options for babysitting such as a local babysitting agency in turn will be able to increase the event attendance. Instead of parents deciding which partner is staying behind, or deciding it is all too hard to organise the kids, they have the ability to book a babysitter with ease.
HINT: Put an agency flyer in with the invitation so babysitters can be booked in advance to ensure availability.
Everyone loves attending events that are well executed, well attended and enjoyable. Whether it be a fundraiser, a corporate function, a Christmas party, wedding or a more intimate gathering, implement the above strategies, and see your invitations turn into commitments and attendance.
There are many great services in Perth and surrounds. For a babysitting agency in Perth, call Cherished Cherubs Babysitting so they can show you the flyers they have available for businesses.
